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Market Driven Strategy
pocket,
2014,
Engelsk,
ISBN 9781501100178
Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The …
The Market Driven Organization
pocket,
2007,
Engelsk,
ISBN 9781416584612
For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations …