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Market Driven Strategy
Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The …
The Market Driven Organization
For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations …
Innovation Prowess
A framework for achieving superior rates of organic growth Achieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams …
Not Normal, Illinois
Do Midwesterners have a peculiar way of looking at the world? Is there something not quite right about the way they see things? For such a normal place, the heartland has produced …