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Marketing Public Transit
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited …
The Variorum Edition of the Poetry of John Donne, Volume 4.1
This book presents a comprehensive digest of general and topical commentary on John Donne's Songs and Sonets from the early 17th century through 1999. Arranged chronologically …
Wharton on Dynamic Competitive Strategy
WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive …
Essentials of Marketing Research, 2nd Edition with SPSS 17.0
Part I The Nature and Scope of Marketing Research.Chapter 1 A Decision–Making Perspective on Marketing Research. Learning Objectives. Introduction. Role of Marketing Research …
Wharton on Managing Emerging Technologies
Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior …
Antimicrobial Stewardship
In an age where antimicrobial resistance amongst pathogens grows more prevalent, particularly in the hospital setting, antimicrobial stewardship is an evidence-based, proven …
The Variorum Edition of the Poetry of John Donne, Volume 4.2
This volume, the ninth in the series of The Variorum Edition of the Poetry of John Donne, presents newly edited critical texts of 25 love lyrics. Based on an exhaustive study of …
Innovation Prowess
A framework for achieving superior rates of organic growth Achieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams …