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BRAND LEADERSHIP
pocket,
2009,
Engelsk,
ISBN 9781439172919
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by …
Consumerism, 4th Ed.
pocket,
1982,
Engelsk,
ISBN 9780029001509
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range …