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Søkt på: Bøker av Erich Joachimsthaler
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totalt 3 treff
BRAND LEADERSHIP
pocket,
2009,
Engelsk,
ISBN 9781847398352
The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands
Fra
157,-
The Interaction Field
innbundet,
2020,
Engelsk,
ISBN 9781541730519
Most business models are transactional. They are focused on a specific exchange. They match riders with drivers, sellers with buyers, hosts with travelers. They thrive on enormous …
Hidden in Plain Sight
tekstilinnbinding,
2007,
Engelsk,
ISBN 9781422101650
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to …