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Strategic Brand Licensing
heftet,
2024,
Engelsk,
ISBN 9781032428482
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers …
Fra
448,-
Expand, Grow, Thrive
e-bok,
2018,
Engelsk,
ISBN 9781787437814
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio …
Fra
401,-
Expand, Grow, Thrive
innbundet,
2018,
Engelsk,
ISBN 9781787437821
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio …