Søkt på: Bøker av Paco Underhill
totalt 6 treff
Buyology: Truth and Lies about Why We Buy
NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly …
Call of the Mall
Profiling malls as powerful intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture …
How We Eat
An “eye-opening” (Kirkus Reviews) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance …
How We Eat: The Brave New World of Food and Drink
An entertaining and timely exploration of how our food--from where it's grown to how we buy it--is in the midst of a transformation, showing how this is our chance to do better, …
What Women Want: The Science of Female Shopping
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace--what makes a package, product, …