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Sports Business Unplugged
For more than seven years, the incisive commentary of Burton and O'Reilly has graced the pages of SportsBusiness Journal, the industry's leading trade journal. Now, fifty of their …
Sport Sponsorship Insights
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key …
Business the NHL Way
The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its …
Public-Private Partnerships in Physical Activity and Sport
With resources for not-for-profit public sector organizations proving increasingly scarce, partnerships with the private sector are becoming progressively more …
Sports Business Management
This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, …
Sports Business Unplugged
For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their …
Public-Private Partnerships in Physical Activity and Sport
With resources for not-for-profit public sector organizations proving increasingly scarce, partnerships with the private sector are becoming progressively more important to the …
Sport Sponsorship Insights
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key …
Business the NHL Way
The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its …
Sports Business Management
This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, …
20 Secrets to Success for NCAA Student-Athletes
The premier NCAA student-athlete handbook, now in a second, updated edition designed for today's competitive market and with a new chapter on name, image, and likeness (NIL) …
Canadian Sport Marketing
The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and …