Søkt på: Bøker av Marty Neumeier
totalt 8 treff
Brand Gap, The
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this …
Brand Flip, The
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering …
Brand Gap, The
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this …
Brand Flip, The
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering …
THE BRAND GAP
ZAG
"e;When everybody zigs, zag,"e; says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "e;whiteboard overview"e; style of the …