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totalt 4 treff
Marketing Director's Handbook
The highly acclaimed and only practical guide to managing a marketing function. Comprehensive and up-to-date reference work covering the marketing and management aspects of the …
Marketing Director's Handbook
A unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains practical advice, ideas, arguments, tools and strategies to …
The Marketing Director's Handbook
This edition of The Marketing Director's Handbook combines volume 1 (hardback) and new volume 2 (paperback). Both works fit together like jigsaw pieces, and together they are the …
The Marketing Director's Handbook Volume 2
The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost …