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Language Play, Language Learning
This book has two related purposes. The first is to demonstrate the extent and importance of language play in human life; the second is to draw out the implications for applied …
Applied Linguistics
Applied Linguistics investigates real-world problems involving language. As such it has the difficult task of mediating between academic expertise and lived experience, attempting …
The First National Bank of Chicago
Principle and Practice in Applied Linguistics
Studies in honour of H G Widdowson. Principle and Practice in Applied Linguistics provides a comprehensive overview of the many and diverse areas in applied linguistics today. …
The Discourse of Advertising
This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts …
Thomas Doggett, Deceased
Thomas Doggett Deceased
The biography of the comic actor Thomas Doggett and the famous Coat and Badge Race which he founded for watermen on the River Thames. Contents: Part I. The Man By Theodore Andrea …
The Discourse of Advertising
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with …
Genetically Modified Language
The GM debate is as much a war of words as of facts. Food and farming are being changed forever - yet whether for good or bad is the subject of an increasingly bitter argument. …
Applied Linguistics in Action: A Reader
Applied Linguistics in Action: A Reader presents students with an applied linguistics framework for the analysis of real-world problems in which language is a central issue. The …
Junctures in Women's Leadership: Social Movements
2016 Choice Outstanding Academic Title From Eleanor Roosevelt to feminist icon Gloria Steinem to HIV/AIDS activist Dazon Dixon Diallo, women have assumed leadership roles in …
The Language of Advertising: Major Themes in English Studies
Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense …