Filter
Søkt på: Bøker av Gerald Zaltman
Filter
totalt 3 treff
Marketing Metaphoria
tekstilinnbinding,
2008,
Engelsk,
ISBN 9781422121153
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about …
tekstilinnbinding
Midlertidig utsolgt
How Customers Think
tekstilinnbinding,
2003,
Engelsk,
ISBN 9781578518265
How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive …
tekstilinnbinding
Midlertidig utsolgt
Marketing Metaphoria
e-bok,
2008,
Engelsk,
ISBN 9781422147979
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about …