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Principles of Marketing
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true …
Marknadsföring: Teori och tillämpningar
Marknadsföring: Teori och tillämpningar utgör en utmärkt och uppskattad introduktion till marknadsföringsområdet. Boken utgår från Kotlers och Armstrongs teori- och modellvärld och …
Principles of Marketing
Principles of Marketing
Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical …
Principles of Marketing Scandinavian Edition
Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to …
Principles of Marketing
Features of Pearson eText for the 8th Edition Master today's key marketing concepts and create vibrant, interactive communities of consumers. Principles of Marketing covers a wide …
Principles of Marketing
Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical …
Principles of Marketing
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true …
Football Hooligans
An examination of football hooliganism from an anthropological perspective which seeks to overturn many ingrained assumptions about the phenomenon, such as that violence is …
Principles of Marketing, Global Edition
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been …
Marketing: An Introduction, Global Edition
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact …
Policing the 2012 London Olympics
The summer Olympic Games are renowned for producing the world's biggest single-city cultural event. While the Olympics and other sport mega-events have received growing levels of …