Søkt på: Bøker av Evert Gummesson
totalt 8 treff
Total Relationship Marketing
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – …
Improving the Evaluation of Scholarly Work
This book aims to stimulate debate in the growing and highly controversial area of measuring scholarly work. The authors examine key aspects of this topic through the lens of the …
Case Theory in Business and Management
'This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights …
Improving the Evaluation of Scholarly Work
This book aims to stimulate debate in the growing and highly controversial area of measuring scholarly work. The authors examine key aspects of this topic through the lens of the …
Teaching for Learning at University
This text looks at how university teachers can teach their students learning strategies. It describes how teachers can teach each strategy in their normal classes and encourage …
Qualitative Methods in Management Research
Evert Gummesson's piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding. …
Total Relationship Marketing
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - …
Case Theory in Business and Management
'This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights …