Søkt på: Bøker av Chris Fill
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The Darkest Dark
Inspired by the childhood of real-life astronaut Chris Hadfield and brought to life by Terry and Eric Fan's lush, evocative illustrations, The Darkest Dark will encourage readers …
Corporate Reputation, Brand and Communication
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who …
Marketing Communications
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage …
Essentials of Marketing Communications
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and …
Advertising
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples …
Business Marketing Face to Face
Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the …
Advertising
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced …
Marketing Communications
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with …
Marketing Communications
Corporate Reputation, Brand and Communication
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who …
Anthropology in Motion
Anthropology in Austria has come a long way, in terms of achieving diversity, growth and international visibility, since first emerging in Vienna, the capital of the former …