Søkt på: Bøker av Bonita M. Kolb
totalt 10 treff
Event Management for the Tourism and Hospitality Industries
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, …
Entrepreneurship in the Arts
The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen …
Marketing Strategy for Creative and Cultural Industries
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how …
Entrepreneurship for the Creative and Cultural Industries
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic …
Absolute Essentials of Marketing Research
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.Mapped closely to the structure of a typical Marketing …
Marketing for Cultural Organizations
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to …
Marketing for Cultural Organizations
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to …
Event Management for the Tourism and Hospitality Industries
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, …
Absolute Essentials of Marketing Research
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.Mapped closely to the structure of a typical Marketing …
Entrepreneurship for the Creative and Cultural Industries
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic …