Søkt på: Bøker av B. Joseph Pine
totalt 22 treff
The Experience Economy, With a New Preface by the Authors
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they …
Designing Experiences
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a …
Authenticity
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes …
The Age of Experiences
In The Age of Experiences, Benjamin Kline Hunnicutt examines how the advance of happiness science is impacting the economy, making possible new experience-products that really make …
Designing Experiences
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a …
Do You Want to Keep Your Customers Forever?
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, …
Oplevelsesøkonomien
Her er bogen, der startede det hele. Oplevelsesøkonomien findes i dag i Danmark i utallige varianter. Erhvervsliv og turisme, kulturindustri, regioner og kommuner holder …
The Experience Economy
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The …
Latina/o Discourse in Vernacular Spaces
Taking up the charge to study discourses of marginalized groups, while simultaneously extending scholarship about Latina/os in the field of Communication, Latina/o Discourse in …
Authenticity
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sellor how you sell it? If so, welcome to the club. Inundated by fakes …
Experience Economy, With a New Preface by the Authors
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they …
X Thinking
X Thinking explores the necessity and components of stronger brand eXperiences, born from the accelerating consumer market in China. Written by co-authors Jason Huang and Michael …