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For the first time, an insider reveals the formula behind Toyota's unceasing quest to innovate and do more with less, a philosophy that has made it one of the ten most profitable …
How did rescue dogs become status symbols? Why are luxury brands losing their cachet? What's made F. Scott Fitzgerald's most famous observations obsolete? The answers are part of a …
Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Finalist for SABEW'S Inaugural Best in Business Book Award In this "sequel to The Social Network" …
Jack Carew, one of the most dynamic and innovative sales training consultants in America today, offers his ten unique strategies of Positional Selling for sales-people in every …
Vividly reminiscent of the goings-on at Sterling Cooper--the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products--this …
Innovative and on the cutting edge, "Visionary Selling" shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning …
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace--what makes a package, product, …
Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a …
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass …
"A lively and informative account of the creative process and how it works by someone who obviously knows." --George Plimpton, editor of The Paris Review "Finally, a GPS for …