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The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs …
Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? This title shows you how to use the power of the Internet to turn your real interests …
A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.The time when fashion was defined by French designers whose clothes could be afforded only by …
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of …
What Makes a BLOCKBUSTER?More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices …
Total Commitment to the Customer: The Only Way to Succeed in the Supercompetitive 1990sIn The Only Thing That Matters Karl Albrecht challenges American business to a commitment …