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Engagement. Conversation. Influence. Transparency. Trust. Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles …
This is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed version of the text. Sport marketing is more accessible than ever, …
For courses in Introduction to Public Relations An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies Public …
Consumer Behavior presents a new approach to teaching consumer behaviour; Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of …
20 fully reproducible, HR training workshops in this volume are ideal for customer service managers, supervisors, coaches and self-directed customer service teams that must set …
CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the …
Enhance customer service at all levels of your organisation with these two volumes of 20 ready-to-use training workshops.Each workshop includes detailed trainers notes, slideshow, …