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PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THEREADER'S MIND. The Pyramid Principle is the international best-seller on how to produce crisp, clear, …
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively …
25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an …
THE WORKSHOP BOOK TEACHES YOU HOW TO RUN AN EFFECTIVE WORKSHOP - EFFORTLESSLY. Based on methods developed - and proven - in business, this highly visual and practical book will …
Confused by charts? Don't know your area chart from your Venn diagram? How Charts Work will help you understand data visualisation and how to do it well.
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who …
Discover the 12 steps to dramatically better presentations  â??This innovative book shows you how to get the thinking right so that your presentations are clear, engaging and …
Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the …