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Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through …
Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and …
Mathematics with Applications in the Management, Natural, and Social Sciences is an applications-focused text that helps you build a strong foundation with solid coverage of …
Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying …
Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and …
Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its …
Marketing for Hospitality and Tourism is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses …
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact …
Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates …
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively …