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Everyone talks innovation and we can all point to random examples of innovation inside of healthcare information technology, but few repeatable processes exist that make innovation …
Designing Personalized Learning Experiences offers theoretically grounded and pragmatic approaches to designing personalized learning initiatives for higher education and …
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and …
Recruiting, selecting, retaining and developing great people are essential for any successful business. And the combination of digital transformation and post-pandemic work …
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial …
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and …
Digitalizing Sustainability outlines why 'business as usual' isn't working and sets out five Transformational Forces which can be used to innovate and scale sustainability …