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This title was first published in 2003.During the 1990s research and technological development policies moved from a 'problem-solving' approach towards a wider one focusing on the …
In today's world, towns and cities dynamically develop over time and that's why urban regeneration is a widely experienced phenomenon. How can Business Improvement Districts (BIDs) …
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on …
Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to …
Germany's economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to …
This book provides an integrative Business Transformation Management Methodology, the BTMA2, with an emphasis on the balance between the rational aspects of transformation and the …
The Fourth Industrial Revolution, also known as Industry 4.0, refers to the industrial paradigm bringing together the digital and physical worlds through the cyber-physical …
This book analyses media conglomerates owning multiple media holdings under centralized ownership within and across media markets. It argues that Asian capitalists utilize both a …
The follow-up to the acclaimed Organizations in the Computer Age this book, originally published in 1996, reveals that since computers had become increasingly linked in networks …
Introducing Human Geographies is the leading guide to human geography for undergraduate students, explaining new thinking on essential topics and discussing exciting developments …