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Marketing Management, Global Edition
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest …
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Earthly Things
Globalization and climate weirding are two of the leading phenomena that challenge and change the way we need to think and act within the planetary community. Modern Western …
Marketing Management
Strengthen your understanding of the principles of marketing management with this bestselling text. Marketing Management, 4th edition, European Edition, by Philip Kotler, Kevin …
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and …
Strategic Brand Management
Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge …
Framework for Marketing Management, VangoNotes Audio Study Guide, Complete Book
Study on the go with VangoNotes. Just download chapter reviews from your text and listen to them on any mp3 player. Now wherever you are--whatever you’re doing--you can study by …
Artificial Neural Networks
This tutorial text provides the reader with an understanding of artificial neural networks (ANNs), and their application, beginning with the biological systems which inspired them, …
Puzzle Palace
Marketing Management, An Asian Perspective
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student.Stay on the cutting-edge with the gold standard text that …
Promoting Airmen with the Potential to Lead
As the Air Force s operational environment has changed, more leadership responsibility is being pushed down to noncommissioned officers (NCOs). To ensure that it is selecting …
Marketing Management
The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate …