Hakutulokset: Kirjoja kirjailijalta Michael Czinkota
yhteensä 32 hakutulosta
Global Business
Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.
Future of Global Business
In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book …
As I Was Saying...Observations on International Business and Trade Policy, Exports, Education, and the Future
With a Foreword by Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, and the …
As I See It…
In this era of constant change and globalization, political and international issues influence the business environment worldwide and penetrate our lifestyle and expectations in …
Marketing Internacional
Marketing Internacional; 10? Ed. Se ha convertido en un texto necesario para quienes desean aprender o est?n inmersos en el ambiente del Marketing y los Negocios Internacionales. …
Fundamentals of International Business-3rd ed
Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it …
Global Business
Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen …
As I Was Saying...
This exciting new title by Michael Czinkota is the perfect read for businesspeople to better understand just what is at stake in understanding and strategizing about international …
Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in …
As the World Turns...Observations on International Business and Policy, Going International and Economic Transitions
We hear a lot about the growth of world trade, globalization, and imbalanced distribution of incomes. Yet, how does one understand all the issues, thoughts and arguments? How does …
Adjusting to the New World Economy
Professor Czinkota shares with us his practical insights into the modern world trading system and the complexities that exist within. It provides an invaluable framework for future …
As I See It...
In this era of constant change and globalization, political and international issues influence the business environment worldwide and penetrate our lifestyle and expectations in …