Hakutulokset: Kirjoja kirjailijalta Michael Czinkota
yhteensä 31 hakutulosta
International Marketing
International Marketing is aimed primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. Due to its applied coverage, …
International Marketing
Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's …
In Search for the Soul of International Business
A New World Order has begun for trade and globalization. Inundated with constant information, new concepts, and endless data, individuals are caught in the whirl-wind of a …
International Business
Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book ‘International Business’ 7th Edition by …
The Future of Global Business
In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book …
As the World Turns...
We hear a lot about the growth of world trade, globalization, and imbalanced distribution of incomes. Yet, how does one understand all the issues, thoughts, and arguments? How does …
Global Business
Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.
International Business
Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. …
International Business
Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. …
As I Was Thinking....
Political and international affairs directly impact every form of business and affect our daily lives to a significant degree. However, whether professionally active in …
Global Business
Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen …
As I Was Saying...Observations on International Business and Trade Policy, Exports, Education, and the Future
With a Foreword by Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, and the …