Hakutulokset: Hakutulos
yhteensä 11 hakutulosta
Marketing Management
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As …
Global Marketing
Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international …
Essentials of Global Marketing
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing …
Essentials of Global Marketing
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing …
The Quintessence of Marketing
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, …
The Quintessence of Marketing
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, …
Marketing: A Relationship Perspective (Second Edition)
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a …
Kundenzufriedenheit und Kundenbindung in der Tankstellenbranche. Eine empirische Studie am Beispiel einer Markentankstelle
Wer im Zusammenhang mit Tankstellen an Kundenbindung denkt, dem fallen sicherlich zun chst gro angelegte Kartenprogramme und konzernweite Sammelaktionen ein. Michael Schulz nimmt …
Quintessence of Marketing
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, …
Marketing Management
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As …
Marketing: A Relationship Perspective
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a …