Hakutulokset: Kirjoja kirjailijalta Svend Hollensen
yhteensä 13 hakutulosta
Marketing Management
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As …
Global Marketing, Global Edition
Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international …
Global Marketing
Essentials of Global Marketing
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing …
Essentials of Global Marketing
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing …
The Quintessence of Marketing
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, …
The Quintessence of Marketing
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, …
Moderne markedsføring
MODERNE MARKEDSFØRING er en lærebog i markedsføring i vores stadigt mere digitaliserede verden, hvor nye vilkår, udfordringer og muligheder løbende ændrer både dagligdagen og …
Kundenzufriedenheit und Kundenbindung in der Tankstellenbranche. Eine empirische Studie am Beispiel einer Markentankstelle
Wer im Zusammenhang mit Tankstellen an Kundenbindung denkt, dem fallen sicherlich zun chst gro angelegte Kartenprogramme und konzernweite Sammelaktionen ein. Michael Schulz nimmt …
Marketing: A Relationship Perspective (Second Edition)
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a …
Marketing Management
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As …
Quintessence of Marketing
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, …