Hakutulokset: Hakutulos
yhteensä 13 hakutulosta
International Business
Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. …
Emerging Trends, Threats and Opportunities in International Marketing
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in …
As the World Turns...
We hear a lot about the growth of world trade, globalization, and imbalanced distribution of incomes. Yet, how does one understand all the issues, thoughts, and arguments? How does …
Global Business
Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen …
International Business
Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. …
As I Was Thinking....
Political and international affairs directly impact every form of business and affect our daily lives to a significant degree. However, whether professionally active in …
Global Business
Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.
Future of Global Business
In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book …
As I Was Saying...
This exciting new title by Michael Czinkota is the perfect read for businesspeople to better understand just what is at stake in understanding and strategizing about international …
Adjusting to the New World Economy
Professor Czinkota shares with us his practical insights into the modern world trading system and the complexities that exist within. It provides an invaluable framework for future …
As I See It...
In this era of constant change and globalization, political and international issues influence the business environment worldwide and penetrate our lifestyle and expectations in …
Marketing Management
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of …