Hakutulokset: Kirjoja kirjailijalta Patrick De Pelsmacker
yhteensä 18 hakutulosta
Marketing Communications
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by …
SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives …
Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text …
Marketing Communications
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, …
SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives …
A Primer for Integrated Marketing Communications
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of …
Advances in Advertising Research (Vol. V)
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in …
Primer for Integrated Marketing Communications
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of …
Marketing Research with SPSS
Suitable for undergraduate students studying Marketing Research.Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using …
The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives …
Marketing Communications
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, …
Advanced Introduction to Advertising
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading …