Hakutulokset: Kirjoja kirjailijalta Frank Jefkins
yhteensä 18 hakutulosta
Modern Marketing Communications
Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer …
Public Relations
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of …
Public Relations for Marketing Management
Advertising
Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as …
Modern Marketing
The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions.
International Dictionary of Marketing and Communication
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved …
International Dictionary of Marketing and Communication
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved …
Public Relations
This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM …
Public Relations
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of …
Public Relations for Marketing Management
Advertising
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line …
Public Relations
Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations …