Hakutulokset: Kirjoja kirjailijalta Don E. Schultz
yhteensä 19 hakutulosta
Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text …
Branding the Candidate
American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, …
Raising the Corporate Umbrella
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & …
Raising the Corporate Umbrella
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & …
Communicating Globally
Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book answers …
Communicating Globally
How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "e;travel"e;? Designed to …
Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
Media Generations: Media Allocation In A Consumer-Controlled Marketplace
Asia Branding
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and …
Building Customer-brand Relationships
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and …
New Advertising
The era of "e;big data"e; has revolutionized many industries-including advertising. This is a valuable resource that supplies current, authoritative, and inspiring …