Hakutulokset: Kirjoja kirjailijalta Alexander Chernev
yhteensä 19 hakutulosta
Marketing Management, Global Edition
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest …
Strategic Marketing Management
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing …
Mastering the Case Interview, 10th Edition
Kellogg on Marketing
The ultimate marketing resource from the world s leading scholars From the world s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip …
The Marketing Plan Handbook
The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book …
Kellogg on Marketing
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip …
Customer Science
Customer Science builds on the latest findings in the domains of behavioral economics and social psychology to examine the customer experience-from activating a need, to buying …
Strategic Marketing Management - Theory and Practice
Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This …
Marketing-Management
Mastering the Job Interview, 10th Edition
Mastering the Job Interview (10th edition) provides in-depth guidance on how to develop a winning interview strategy. It outlines the basic interview principles, reveals the core …
Strategic Brand Management, 3rd Edition
In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a …