Hakutulokset: Kirjoja kirjailijalta Alex Gofman
yhteensä 6 hakutulosta
Selling Blue Elephants
Presents the best practices in the Rule Developing Experimentation (RDE) from some of the top companies: HP, Prego, Vlasic, and Mastercard. This book then examines RDEs use in …
Premium by Design
There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires …
Systematic Consumer-Driven Innovation in Mature Food Categories
Selling Blue Elephants, Adobe Reader
Premium by Design
There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires …
Selling Blue Elephants
Really great products and really huge successes don't come from focus groups! And if you simply rely on trial and error, or guesswork, you'll lose far more often than you'll win. …