Your Character Is Your Culture

TRANSFORMED CHARACTER TRANSFORMS CULTUREWhy do most attempts at culture change fail?Too often, they are treated as "e;outside-in"e; HR or marketing initiatives relying on creative slogans, top-down mandates, and compliance training. Dave Sparkman offers a different, proven path. Drawing on the historic transformation at UnitedHealth Group, Sparkman argues that sustainable change only happens from the inside-out. It requires individuals to personally invest in company values and change how they think and work every day. Using the powerful SPARK framework and 18 practical Trail Markers, this book provides a field-tested roadmap to move beyond "e;Flavor-of-the-month"e; programs and build a culture owned by the business and lived by the heart. Stop launching initiatives. Start leading a movement.