Sökt på: thomas rudolph
totalt 90 träffar
Consumer Goods Subscriptions
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or …
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students …
European Retail Research
Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer …
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students …
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students …
Consumer Confusion im Handel
Markus Schweizer identifiziert im Zuge der Skalenentwicklung fur Consumer Confusion die Ausloser fur die Konfusion der Konsumenten und bestimmt die Reduktionsstrategien. Er stellt …
Toward Cross-Channel Management
New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research …
Diversity in European Marketing
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by …
Consumer Goods Subscriptions
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or …
Subskriptionsmodelle im Handel
Konsumenten wählen im Zuge der Digitalisierung immer öfter Subskriptionen bzw. Abonnements, um ihre Einkäufe zu automatisieren. Im Mittelpunkt des essentials von Severin Friedrich …
Modernes Handelsmanagement
Der große Einfluss des Internets auf bestehende Handelsstrukturen und veränderte Konsum- und Lebensmuster fordern ein neues Handelsverständnis. Eine wesentliche Botschaft des …