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Purple Cow
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they …
Don't Trust Your Gut
THE NEW BOOK FROM THE BESTSELLING AUTHOR OF EVERYBODY LIES 'Don’t Trust Your Gut is a tour de force — an intoxicating blend of analysis, humor, and humanity' DANIEL H. PINK 'Seth …
Do the Work
This is Marketing
Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the …
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: …
A Brief History of Korea
Exploring Korean history from its ancient roots to the present day, A Brief History of Korea is the story of a people with a rich and united culture that has become two Koreas in …
CISSP® Study Guide
CISSP® Study Guide, Fourth Edition provides the latest updates on CISSP® certification, the most prestigious, globally-recognized, vendor neutral exam for information security …
Our Polyvagal World
Since Stephen Porges first proposed the Polyvagal Theory in 1994, its basic idea—that the level of safety we feel impacts our health and happiness—has radically shifted how …
Security Analysis, Seventh Edition: Principles and Techniques
The classic work from the “father of value investing”—fully updated for today’s generation of investorsFirst published in 1934, Security Analysis is one of the most influential …
Everybody Lies
THE NEW YORK TIMES BESTSELLER AN ECONOMIST BOOK OF THE YEAR A NEW STATESMAN BOOK OF THE YEAR 'This book is about a whole new way of studying the mind ... Endlessly fascinating' …