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Urban Environmentalism
A critical examination of urban policies and management practices used to make cities sustainable. With an international perspective, the book describes urban environmental agendas …
Urban Environmentalism
A critical examination of urban policies and management practices used to make cities sustainable. With an international perspective, the book describes urban environmental agendas …
Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
The international bestseller-now updated for an even bigger, brand-savvy marketSelf-published in 2005, this step-by-step guide for professionals looking to develop a strong company …
Hollywood Brand
The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in …
Outward Room
The Outward Room is a book about a young woman’s journey from madness to self-discovery. It created a sensation when it was first published in 1937, and has lost none of its …
Peter Blue, One-Gun Man
Peter Blue, One-Gun Man first appeared in the classic pulp magazine, Street & Smith's Far West Illustrated (June 1927). It centers on Peter Blue, an infamous gunman, and his …
Protecting the Brand
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.It is a unique perspective of best practices in …
Logit Model of Brand Choice Calibrated on Scanner Data
Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with …
Protecting the Brand
Protecting the Brand, Volume II: Busting the Bootlegs follows Volume I which provides a unique combination of legal and business best practices related to intellectual property …
Ramesses II, Egypt's Ultimate Pharaoh
Warrior, mighty builder, and statesman, over the course of his 67-year-long reign (1279-1212 BCE), Ramesses II achieved more than any other pharaoh in the three millennia of …
Brand You 50 (Reinventing Work)
Michael Goldhaber, writing in Wired, said, "e;If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that …
Analysis of Carole Hillenbrand's The Crusades
For many centuries, the history of the crusades, as written by Western historians, was based solidly on Western sources. Evidence from the Islamic societies that the crusaders …