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Smoking Behind The Supermarket With You 01
An overworked salaryman and a mischievous cashier with a dual personality form an unexpected bond in this sweet-and-sour comedy At age forty-five, office worker Sasaki has had …
The Routledge Companion to Public Relations
Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides …
Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices …
The Continuum of Consumer Choice
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. …
The Routledge Companion to Career Studies
The Routledge Companion to Career Studies is an in-depth reference for researchers, students, and practitioners looking for a comprehensive overview of the state of the art of …
Marketing Communications
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's …
Strategic Content Marketing
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries …
Behind the Scenes of Indie Film Marketing
This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas …
Stratégies de marketing relationnel parmi les franchises de café
La recherche vise identifier les strat gies de marketing mises en oeuvre entre une franchise trang re et un caf local, qui leur permettent d'entretenir des relations durables …
Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has …