Sökt på: marketing book
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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and …
Handbook of Research on Retailer-Consumer Relationship Development
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of …
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged has a significant contributor to the global economy. …
Handbook of Research on Integrating Social Media into Strategic Marketing
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 …
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics …
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or …