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Operations Management
Marketing Management, Global Edition -- Revel
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest …
Innovation Management and New Product Development
Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by …
Marketing Management, Global Edition
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. …
Supply Chain Management: Strategy, Planning, and Operation, Global Edition
Gain the practical tools to solve supply chain problems. Supply Chain Management: Strategy, Planning and Operation, 7th edition, Global Edition, by Sunil Chopra, introduces you to …
Marknadsföring: Teori och tillämpningar
Marknadsföring: Teori och tillämpningar utgör en utmärkt och uppskattad introduktion till marknadsföringsområdet. Boken utgår från Kotlers och Armstrongs teori- och modellvärld och …
Exploring Strategy
Logistics EngineeringManagement
Principles of Operations Management: Sustainability and Supply Chain Management, Global Edition
Introduction to Operations and Supply Chain Management, Global Edition -- MyLab Operations Management with Pearson eText
For courses in operations and supply chain management. Introduction to Operations and Supply Chain Management is an integrated, comprehensive introduction to both operations and …