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Economics: A Very Short Introduction
Economics has the capacity to offer us deep insights into some of the most formidable problems of life, and offer solutions to them too. Combining a global approach with examples …
The World Trade Organization: A Very Short Introduction
The World Trade Organization (WTO) is scarcely ten years old, but even in these early years of its existence it has generated debate, controversy and even outrage. Rulings on beef …
The History of Computing: A Very Short Introduction
Very Short Introductions: Brilliant, Sharp, Inspiring This lively Very Short Introduction reviews the central events, machines, and people that feature in established accounts of …
Microeconomics: A Very Short Introduction
Microeconomics - individuals' choices of where to live and work, how much to save, what to buy, and firms' decisions about location, hiring, firing, and investment - involves …
Adam Smith: A Very Short Introduction
In 1776 Adam Smith (1723-90) wrote The Wealth of Nations , a book so foundational it has led to him being called the 'father of economics'. Today he is associated with the …
Marketing: A Very Short Introduction
Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the …
The History of Cinema: A Very Short Introduction
Cinema was the first, and is arguably still the greatest, of the industrialized art forms that came to dominate the cultural life of the twentieth century. Today, it continues to …
Banking: A Very Short Introduction
Banks are of central importance for economic growth, the allocation of capital, competitiveness, and financial stability. Propelled by technological advances in financial analysis …
Choice Theory: A Very Short Introduction
We constantly make choices and judge other's decisions as rational or irrational. This book explores what it means to be rational, introducing ideas from economics, philosophy, and …
Behavioural Economics: A Very Short Introduction
Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and …