Sökt på: customer relationship management
Vi gjorde istället en sökning på titeln customer relationship management vilket gav totalt 44 träffar
Mobilized Marketing and the Consumer
Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices …
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and …
Managing Public Relations and Brand Image through Social Media
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single …
Exploring the Rise of Fandom in Contemporary Consumer Culture
Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can …
Organizations and Social Networking
Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through …
Marketing Decision Making and the Management of Pricing
Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilised in emerging …
Emerging Trends and Innovation in Sports Marketing and Management in Asia
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for …
Global Marketing Strategies for the Promotion of Luxury Goods
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have …
Trends and Innovations in Marketing Information Systems
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to …
Engaging Consumers through Branded Entertainment and Convergent Media
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides …