Sökt på: customer relationship management
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Customer Relationship Management Systems Handbook
The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the …
Marketing and Customer Relationship Management
Marketing business processes, services, and communications are important factors in the management of superior customer relationships.The Marketing and Customer Relationship …
Customer Relationship Management in Indian Banking Industry
Customer Relationship Management (CRM) in the Indian banking system is fundamental to building a customer-centric organization. CRM systems link customer data into a single and …
Customer Relationship Management in Electronic Markets
Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer …
Profit Maximization Through Customer Relationship Marketing
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation …
Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the …
The Internet and the Customer-Supplier Relationship
This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is …
Cementing Customer Relationships
This book defines how 21st century technologies are changing the way companies interface with customers as well as discuss customer trend tools and the identification of future …
Building Customer-brand Relationships
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and …