Sökt på: communication and sport
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Sports Marketing and the Psychology of Marketing Communication
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly …
Sports and Identity
This volume of essays examines the ways in which sports have become a means for the communication of social identity in the United States. The essays included here explore the …
Talent is a Team Sport: The C-Suite Action Guide for Collaboration and Communication. Find, Attract and Keep the Talent You Need to be Future-
Praise from New York Times bestselling author Shep Hyken: Consistently creating 'amazing' moments for customers requires having the right people inside your organization. Denise …
Sport, Rhetoric, and Political Struggle
Sport, Rhetoric, and Political Struggle addresses a needed next step for advancing sport as a site of inquiry in rhetorical studies. The book claims that sport is central to …
Sport Public Relations and Communication
An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect …
Sport Teams, Fans, and Twitter
A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as …
Team Chemistry: 30 Elements for Coaches to Foster Cohesion, Strengthen Communication Skills, and Create a Healthy Sport Culture
"A must-read " -- Derek Johnson, Director of Pitching, Cincinnati Reds, MLB What is different about teams that are consistent winners, those teams that always seem to bring their …
ESPN and the Changing Sports Media Landscape
ESPN and the Changing Sports Media Landscape considers the ways the network is reinventing itself as it enters its fifth decade. In their previous book, The ESPN Effect (2015), the …
Sport and Communication
Sports culture and practice has been intertwined with the media and communication industries since both began to emerge in their contemporary forms in the late 19th century. There …