Sökt på: brand gap
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THE BRAND GAP
Brand Gap, The
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this …
Brand Gap, The
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this …
Summary of Marty Neumeier's The Brand Gap
Please note: This is a companion version & not the original book. #1 The three little questions are a litmus test for what makes you different, what gives your company its raison …
Mind the Brand Gap: A Study of Competing Brand Identities, Human Biases and Why You Must Fire Your HR Team
Mind the Brand Gap introduces you to factors impacting Brand Identity: Corporate Identity, Organizational Identity, Corporate Image, Organizational Image, Bi-Polar Identity, …
Customer-Centric DNA: Bridging Brand-Customer Gap: Leading 'SMART' Enterprises
Companies are no longer competing as individual entities but as systems of networking with customers and suppliers. It is the potency of a company to build sustainable …