Sökt på: bjorn bjerke
totalt 8 träffar
Entrepreneurial Marketing
Just as society has realised the value of entrepreneurs, so entrepreneurs are gradually realising the value of strategic marketing. In this book, the authors explain the …
Understanding Entrepreneurship
This fascinating and original textbook - an excellent introductory text for both graduate and undergraduate students - attempts to enhance and advance our understanding of …
(De)Mobilizing the Entrepreneurship Discourse
This unique and fascinating book takes a critical look at aspects of the prevalent entrepreneurship discourse and presents several substantive new theories, prescribing what should …
Social Entrepreneurship
This informative book examines some social entrepreneurs in practice in several countries whilst concentrating on entrepreneurs in the third sector. The authors call them citizen …
Entrepreneurial Imagination
Entrepreneurial Imagination innovatively focuses on entrepreneurial and economic action in time, timing, space and place.Schedules and places of production, working times and …
Business Leadership and Culture
How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures - American, Arab, Chinese, …
About Entrepreneurship
This engaging textbook offers a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both lecturers and undergraduate and …
Alternative Marketing Approaches for Entrepreneurs
Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By …