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Beyond the Jumbotron
E-bok,
2023,
Engelska,
ISBN 9781642259025
Beyond the Jumbotron: Using Immersive Technology to Transform the Fan Experience A simple guidebook for navigating the new world of sports marketing and brand managementThe modern …
Beyond the Jumbotron
pocket,
2023,
Engelska,
ISBN 9781642259032
A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer, today’s fan, is no longer passive. Over three quarters of millennials …