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Advertising and Promotion
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, …
Retail Advertising and Promotion
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising …
Ebook: Advertising and Promotion
Ebook: Advertising and Promotion
Advertising and Promotion, An Integrated Marketing Communications Perspective
Facts101 is your complete guide to Advertising and Promotion, An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Analyzing the …
Advertising and Promotion, An Integrated Marketing Communications Perspective
Facts101 is your complete guide to Advertising and Promotion, An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Organizing for …
Do-It-Yourself Advertising and Promotion
Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & PromotionNow the most complete guide to do-it-yourself advertising includes totally new …
Advertising and Promotion
Advertising and Promotion: What the Student Sees presents the main points of organizing an advertising campaign, examples of advertising that have become revered as classics, media …
Advertising and Promotion ISE
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects …
Loose Leaf for Advertising and Promotion
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications This comprehensive, latest edition reflects these …